Build What’s Next: Digital Product Perspectives
The process of developing digital products and experiences can be a daunting task organizations often find themselves wondering if they are solving the right problems the right way hoping the result is what the end user needs. That’s why our team at Method has decided to launch Build What’s Next: Digital Product Perspectives.
Every week, we’ll explore ways to connect technology with humanity for a simpler digital future. Together, we’ll examine digital products and experiences, strategic design and product development strategies to help us challenge our ideas and move forward.
Build What’s Next: Digital Product Perspectives
Modern Product Part 2: Unpacking Delivery and Culture with Jason Rome and David Brown
We're back with part 2 of Modern Product!
In this episode of Build What’s Next: Digital Product Perspectives, host Josh Lucas is joined by Jason Rome, SVP of Digital Strategy and Customer Experience at Method, and David Brown, Director of Digital Product Operations and Governance at EDF Renewables.
Join them as they discuss:
- Where work is most likely to get bottlenecked
- How preference impacts delivery
- Whether new features get overvalued
- Measuring culture through collaboration and networking
- Where empowerment fits into the equation
- And more!
David Brown is the Director of Digital Product Operations at EDF Renewables North America. He also serves part-time in the Marine Corps as a Strategy Engagement Consultant.
Jason Rome has been SVP of Digital Strategy and Customer Experience at Method since 2015. He has also worked at Skookum, most recently as VP of Digital Strategy and Customer Experience, before leaving the company in 2021.
If you enjoyed this episode, go check out part 1, and make sure to subscribe, rate and review on Apple Podcasts, Spotify and Google Podcasts, instructions on how to do this are here.
Episode Resources:
- Jason on LinkedIn: https://www.linkedin.com/in/jason-rome-275b2014
- David on LinkedIn: https://www.linkedin.com/in/david-allen-brown
- Josh on LinkedIn: https://www.linkedin.com/in/josh-lucas-7844401b
- Method Website: https://www.method.com
Episode Highlights:
[02:56] Where Bottlenecks Form
[09:30] How Preference Impacts Delivery
[15:28] Overvaluing New Features
[20:35] Collaboration as a Way to Measure Culture
[28:49] How Does Empowerment Fit In?
[33:54] Actionable Advice
Quotes:
- “People's true preferences are what's going to be the lowest cost on my time, what is the most efficient way to do things, and what has the best ROI for me. Those are people's real preferences, whether they're employees or customers. I think if you look at the feature too closely versus the problem, you can end up a little bit blind to that process.” - Jason Rome
- “Nothing's ever proven until you put it in production in someone's hands and you see how they interact with it.” - David Brown
- “There is no such thing as a delightful password reset. It is something you want to seamlessly just happen. And so, not everything needs to be super delightful and super memorable. Those need to be inserted at moments where there's a clear ROI on being able to do that.” - Jason Rome